The Work

Three ways in. Start where you are.

You don't need all of it. Most people start with one and find out what they actually need from there. Everything below is honest about what it includes and what it doesn't.

01 · Clarity Session 02 · Strategy 03 · Implementation Which one is me?
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01 · Start here

Profile & Presence Clarity Session

Your profile grew stale while your business kept moving. Sixty minutes, one working session, and words that finally match what you do now.

What happens

We sit down together for sixty minutes and work on your priority profile, the one place people actually look you up.

It is a working session, not a lecture. You will be talking as much as I am. I ask, you answer, and we build the words out of what you already know.

What you leave with
  • An approved core bio, in your voice
  • A version shaped for your main platform
  • Adaptation notes for everywhere else
  • A clarity blueprint you can reuse
  • A seven-day checklist
  • One round of small written corrections, within seven days
What this is not

This is one priority profile message, done properly. It is not a full website rewrite, and it is not social media management. Website copy lives under implementation. Daily posting is not something I do at all.

$97
Founding rate, first five paid clients. After those five spots, the rate goes up.
No countdown timer, no pressure. When the five are gone, they are gone.
02 · Decide what to say

Messaging Strategy

Sometimes the work is fine and the message is the problem. This is where we decide what you say, where you say it, and in what order.

What we work on
  • Messaging and positioning: who you serve and what actually bothers them
  • A review of what your website currently says about you
  • Visibility and discoverability, so search and AI understand you
  • Practical AI direction that keeps your voice yours
Why the order matters

Strategy decides what to say and where. Implementation builds it.

Building on a message you have not settled is how people waste a year. If you already know your message, skip this and go straight to implementation. I will tell you which one you need.

What this is not

This is not a rebrand. Most of the time the logo is fine and the colors are fine. The wording is what is costing you, and rewording is a much smaller job. I will say so if a rebrand is genuinely the answer, but it usually isn't.

By conversation
Scope and price are agreed in writing before any work starts. No surprises in either direction.
03 · Get it built

Implementation

Knowing what to say is one thing. Getting it built is another. This is where the plan becomes real pages people can actually find.

What gets built
  • Website copy and page updates
  • Google Business Profile optimization
  • Email and lead magnet setup
  • Content and campaign materials
How it works

Every project is scoped and priced in writing before it begins. You know what you are getting and what it costs.

If something new comes up mid-project, and it usually does, we price it as its own piece rather than quietly stretching the first one. That protects both of us.

What this is not

Nobody can promise you a Google ranking, and anyone who does is selling something. Rankings depend on a pile of things nobody fully controls. What clear, well-structured pages do is make sure that when search and AI look at you, they understand what they are looking at. That part you control completely.

By project
Scoped and quoted before we start. Ongoing monthly support is available once we have worked together.
Not sure which

Read these three sentences. One of them is you.

If you say…

"My profile is old and I hate writing about myself."

Start with the Clarity Session. Sixty minutes and it's handled.

If you say…

"I'm doing a lot of things and none of them are landing."

Start with Strategy. The problem is usually order, not effort.

If you say…

"I know exactly what I want to say. I just can't get it built."

Go straight to Implementation. Don't pay me to re-decide what you already decided.

We don't reinvent your business.
We reveal it.
Y. Jacqueline Mayse
Start Here

Two doors. Both easy.

Take the free Profile Clarity Check and see your score. Or book a fifteen-minute quick connect and tell me what's going on. Either one is a fine place to start.